

If you want to verify for sure whether a website uses the Facebook Pixel, and whether it is loaded with or without user consent, then simply proceed as follows: Its use is therefore not permitted without consent.


The pixel does everything that is not at all welcome from a data protection point of view – it sets cookies, transfers data to an unsafe third state (from a GDPR perspective) and is used for profiling. Ultimately, the goal of the Facebook Pixel is to optimize the performance of advertising campaigns. In particular, it monitors which Facebook members who clicked on an ad in the Facebook app or website subsequently become buyers or convert in a similar way.The pixel tracks what visitors do on the website (which pages they visit or whether they buy a product) and transmits these events to Facebook.
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